For our customers, we have developed product market studies to define product acceptance and product application followed by specific competitive studies in the chemical, petrochemicals, manufacturing, biofuels, food processing, biotech and pharmaceutical industries.

To provide recommendations for a particular product or market segment, we:

  • Study and capture current market producers
  • Develop product demands in relationship with economic activity
  • Examine product supply requirements
  • Develop product differentials
  • Assess product profitability
  • Develop marketing strategies and characterize general strengths and weaknesses for each segment
  • Perform scenario planning with risk forecasts
  • Identify and provide detailed profiles of existing product marketers
  • Assess competitors capabilities and compare with the proposed marketing schemes